Book Production Consultants has been involved with many projects that have included the launch of a new magazine, or a series of titles. On occasion, BPC's involvement has resulted in a joint venture - for example, with London Transport, WH Smith, the Chartered Insurance Institute and the National Childbirth Trust. Contract Publishing can be very complicated - from getting the content absolutely right to securing sponsorship and advertising revenue. Perhaps the most complicated area of all is distribution and warehousing, especially for the mass market. Without expertise, the pitfalls are staggering.