BPC was appointed publisher to the London Tourist Board and Convention Bureau (now Visit London) in July 1991 with a brief that included improving visual quality and increasing revenues.
BPC provides project management of 6 magazine style titles; these are complex projects delivered to demanding schedules. BPC is responsible for selling, chasing and invoicing all advertising and for carefully flatplanning the advertisements around the editorial. Membership listings are downloaded from Visit London's database, run into styled pages and proofread.
BPC also manages a production workflow that is now entirely digital, produces production specifications, and takes care of paper and print buying, packing and delivery. Over 7 million copies of Visit London publications have been produced by BPC since becoming Visit London's publisher.
Diana James - Head of Marketing Services from
Visit London said:
The main challenge of our publications lies in their detailed complexity. It is a considerable organisational and logistical task to co-ordinate and manage a variety of continually changing information.
For 13 years BPC has demonstrated a proven ability to deliver our publications to high standards of editorial and production quality whilst consistently achieving revenue targets.